cultural studies teori dan praktek chris barker pdf

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors who publish with this journal agree to the following terms: The journal operates an Open Access policy under a Creative Commons Non-Commercial Share-Alike license. Semiotika: Tentang Tanda, Cara Kerjanya dan Apa yang Kita Lakukan Denganya. USA:University of North Carolina at Capital Hill, 2009. Perilaku Konsumen ”Komunikasi Pemasaran”. Periklanan, Manajemen, Kiat dan Strategi. Television and New Media Publishing Flow.

Komunikasi Intrapersonal dan Interpersonal. Hubungan Masyarakat Suatu Studi Komunikologis. Raja Grafindo Persada, 2003.Įffendy, Onong Uchjana. Persuasive Signs : The Semiotics of Advertising. New York : Hill and Wang, 1983.īeasley, Ron & Danesi, Marcel. Yogyakarta : Ar-Ruzzmedia, 2014.īarker, Chris. Whereas Sprite is just a soft drink with lemon flavour.Īhmadi, Rulam. Among the ways of thinking that deviate from the truth according to Islamic perspective is believe in khurafat and myth. It urges people to understand that a drink cannot make them suddenly rich or get the ideal couple without doing nothing. The researcher indicated that the advertisement urges people to think logically. This research analyzed all communication icons and cinematographic aspects in the Advertisement. The analysis data of this research used semiotic model from Roland Barthes. The secondary data was literary review and other information (website) that related with the object. The primary data was Sprite’s advertisement Myth vs Reality version. This research used qualitative approach and semiotic analysis method. This research applied the semiotic perspective from Roland Barthes to analyze connotation, denotation, myth and ideology to find the message behind the advertisement and relate this issue with Islamic perceptive. The company would like to offer the freshness of the product with an extra ordinary Advertisement. This research analyzes about Sprite’s advertisement Myth vs Reality version on television based on Islamic Perspective.

Cultural studies teori dan praktek chris barker pdf